Imagine a purveyor of style on-demand from the comfort of your home and it’s not a robot. Yeah, a one-on-one conversation with a personal stylist that will result into a red carpet outfit or a total haul-over of your closet and, still, the only technology involved, is the screen.
It’s personal and intimate, sometimes he or she becomes your own confession channel like your best friend, you know those conversations that remain in your closet? Only difference from that "I have nothing to wear" confession with your friend, with this one you get your wardrobe resolved.
If you are not intrigued enough, I will add that you don’t need to go to the mall, stand in line, you’ll get first hand access to whatever goes public when it’s already public, and you are still sitting in your armchair.
To me it sounds like a Carrie Bradshaw dream.
StyleReply is an online platform that provides on-demand personal styling service, or in other words, it doesn’t matter where you or your personal stylist are, you can be a screen-call away and resolve the outfit for your office gala during lunch time.
Let’s say you need wardrobe assessment and clean-up: open your closet and let the professional do the job while you sip a glass of rose’, at the end of the session you have a pile of clothing for charity, the other to send to consignment or online resellers, you’ll monetize on your wardrobe dead branches and will regenerate life with shopping for the right pieces. I just wrote 300 words of things you can do, and you haven’t moved from home.
It’s a win win, the professional stylist has the flexibility of traveling for assignments, maintain the clientele and make it grow all by having an internet connection. The client has the privacy, the ease of a meeting that is not delayed by traffic or other annoying intermissions and has 24/7 access to professionals that will help with capitalizing in what s-he has instead of running like a headless chicken and falling in the trap of fast fashion smoking mirrors.
It’s competitive, sustainable, supports recycling, reselling, quality and peace of mind, which can be priceless.
There's much more to this: closet rehab (don't we all need this??), guided style shopping, digital lookbook, online shopping (you guys this is heaven), professional look (because sometimes we have corporate attire to respect but we can't bear how boring it is) and wedding styling. For the non-committers, there are 15 mins and 30 mins image consultations that will seal the deal.
To get to know a bit more about how revolutionary StyleReply is, I was privileged enough to be invited to a Kit and Ace Supper Club, otherwise known as collaborative consumption. It was a meeting of the minds, many talented stylists under the same roof sharing a delicious dinner and stories about travels in far away places and new projects, an incubator of ideas running around clothing, beautiful, glamorous and comfortable clothing.