styling

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Styling and crackin' for the holidays: connect with stylists on the go

from www.coveteur.com

Imagine a purveyor of style on-demand from the comfort of your home and it’s not a robot. Yeah, a one-on-one conversation with a personal stylist that will result into a red carpet outfit or a total haul-over of your closet and, still, the only technology involved, is the screen.

It’s personal and intimate, sometimes he or she becomes your own confession channel like your best friend, you know those conversations that remain in your closet? Only difference from that "I have nothing to wear" confession with your friend, with this one you get your wardrobe resolved.

If you are not intrigued enough, I will add that you don’t need to go to the mall, stand in line, you’ll get first hand access to whatever goes public when it’s already public, and you are still sitting in your armchair.

To me it sounds like a Carrie Bradshaw dream.

StyleReply is an online platform that provides on-demand personal styling service, or in other words, it doesn’t matter where you or your personal stylist are, you can be a screen-call away and resolve the outfit for your office gala during lunch time.

Let’s say you need wardrobe assessment and clean-up: open your closet and let the professional do the job while you sip a glass of rose’, at the end of the session you have a pile of clothing for charity, the other to send to consignment or online resellers, you’ll monetize on your wardrobe dead branches and will regenerate life with shopping for the right pieces. I just wrote 300 words of things you can do, and you haven’t moved from home.

It’s a win win, the professional stylist has the flexibility of traveling for assignments, maintain the clientele and make it grow all by having an internet connection. The client has the privacy, the ease of a meeting that is not delayed by traffic or other annoying intermissions and has 24/7 access to professionals that will help with capitalizing in what s-he has instead of running like a headless chicken and falling in the trap of fast fashion smoking mirrors.

It’s competitive, sustainable, supports recycling, reselling, quality and peace of mind, which can be priceless.

There's much more to this: closet rehab (don't we all need this??), guided style shopping, digital lookbook, online shopping (you guys this is heaven), professional look (because sometimes we have corporate attire to respect but we can't bear how boring it is) and wedding styling. For the non-committers, there are 15 mins and 30 mins image consultations that will seal the deal.

To get to know a bit more about how revolutionary StyleReply is, I was privileged enough to be invited to a Kit and Ace Supper Club, otherwise known as collaborative consumption. It was a meeting of the minds, many talented stylists under the same roof sharing a delicious dinner and stories about travels in far away places and new projects, an incubator of ideas running around clothing, beautiful, glamorous and comfortable clothing. 

The perfect winter coat

We are girls who want more and more and more.

The quest for the perfect pant suit, the ultimate nail polish, the inexplicable urge for a little black dress with the je ne se quoi that will last forever but you don’t know exactly how to describe it. 

We all have been through it. 

This morning I was given my first personal shopper gig.

So she goes: ‘I need the coat of the winter’.

Then I go: 'It must be a car coat and preferably pink'.

One moment of silence is immediately broken by: "I have a budget, but it’s also my birthday. So please try to help me not to go over $100."

Oh music for my ears. The easy road would be to go into Celine or Marni and come out with THE coat. No doubt we would fall in love with the ideal fall garment.

The thrill of the bargain that will make you look like a million dollar is what I am after. So $100 top. I am in another continent and with a 6-hour disadvantage, stores may be closing soon and it’s Saturday. 

Coffee and Google have never been so adored by yours truly. This is what I want to do and multiple times a day. It’s my moment to prove I can do it. (Can we have it all?)

Am I or not the one that preaches that the 24-hour fab rule should be a daily habit like … breathing?

My business side talks to me: Vite, vite you are always on a budget as well, so you should be a master at showing the ace out of your sleeve.

My lazy ass and shy side: Remember I am in Miami and it’s November and sunny where do I go and look?

My never-been-more-determined-side: but I dream of a white Christmas all year long, now just imagine.

My OCD side comes out: start considering her lifestyle, the cold, the drizzling rain 

A look comes to my mind, a scene, a Saturday morning feel, with some lace and a big soft sweater (I know I have it somewhere on Tumblr or Pinterest, click, click click search. 

That’s what I need. 

A couple of e-stores that she can have access to and I am still not happy with the result.

And then there it is. 

39,99 EURO I can’t believe it, why don’t you get two? It’s your birthday and that emerald slash forest green is so winter, woods, risotto coi porcini and fireplace.

Does it ever happen to you that when you look for something in special you can never find it and it materializes under your nose when it’s less expected? 

If I am not wrong that is called the law of attraction but that’s a different story. 

PS choices are mine and I don’t get paid by any brand. It’s all genuinely naif.