An Italian émigrée in Miami Beach



My name is Francesca Belluomini and I am a fashion writer, author and style savant.

It' s my mission to assist ingenious women, busy moms and entrepreneurs, to look effortlessly chic, feel confident and empowered by adopting the Italian way.  

All you need  to let Italian style become your best kept secret is

YOU and a cheery disposition.

Style - all who have it share one thing: originality
— Diana Vreeland



Have you ever found yourself facing your closet in war mode, with that feeling of despair: “I never find what I need”

Or how about: “I’m late for school runs, I’ll just wear sweatpants"

I am no stranger to those thoughts. 

I faced them, overcome them and created a system that will wipe those feelings out in 10 steps. Want to know how? 

If you are intrigued enough HOP IN, the newsletter gets you first dibs on all the news that doesn't fit to post and reconcile with your closet. 

Because you deserve it. 

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I went thourgh the pain.

I had to adapt to new lifestyles with the consequent frustration of not knowing how to reconcile them with limited resources and no time to think, consult, assess or adapt.

Receiving compliments for always being chic and sophisticated with the conclusion "of course, you are Italian" begun to resonate as almost undeserved, but comforting.

My style was appreciated and people wanted to dress like me: what's not to love. Reality is, I would put things together with very little effort, mostly ending up feeling overdressed, but happy for just being me - maybe a little too Italian with my Etruscan profile, yet, admired. 

Which woman wouldn't want that?

The next step was: what if I'd capture the essence, extract the rules and give everyone the tools to achieve those same results?

Here's a teaser of what you'll discover for yourself:

  • Enjoy the simple things is your number one form of sophistication,
  • indulge in exquisite food,
  • travel with curiosity,
  • soak-up in culture and knowledge like a lizard under the sun,
  • embrace your imperfections,
  • use make-up only when needed,
  • curate your wardrobe
  • don't forget, above all, humor

Do they all resonate like an imaginary lifestyle board?

Those are just the surface of what the Italian way is, or like Sophia Loren put it with wit

Everything you see, I owe to spaghetti. 

I too wake up every morning with that drive to feel empowered and confident and wear what makes me so, with the freedom of choosing who I want to be that day.

See? Italian style is meant to be enjoyed, like one of those Mediterranean sunsets and savored like morning coffee. 


what's NEXT


  1. SUBSCRIBE to the newsletter for a weekly fix on how to embrace a slow lifestyle.
  2. ASK ME ANYTHING free of charge
  3. RESULT: You will find yourself indulging in a new way of thinking style.


Here's my role: I will help you get into the groove of it, unveil the nitty gritty details. 

All you need is set yourself free to enjoy the ride. 

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With some tweaks and the 10 rules to dress the Italian way, you will reconcile your feelings with your wardrobe and reconquer the zest to reinvent your outfits according to the mood of the day.

If you have read so far and I haven't bored you, I may have touched a cord.

I want you to know I am no perfection, which is the best part of this Italian way I am talking about.

I don't take myself too seriously, I love what I do, enjoy every bit of it and infuse it with a great dose of humor and passion, I am naturally quick-witted and unapologetic.

Still not convinced as to why I am asking you to join the tribe?

Shoot me an email with one of your pains, something that bothers you so much that you don't even want to find the time to fix.

Like, who hasn't had that moment when nothing fits? Or "I have to dress conservative at work and it's boring".

Can't wait t hear from you!

  They are saying of me ...

Her style is where florentine Renaissance meets Miami Beach beats. You can’t duplicate it, but sticking around her, you can do it.
— Nancy. G.
Francesca exemplifies a unique blend of old world flare and modern/avant-garde styles which exude elegance, confidence, boyish simplicity and femininity all at once.
— Maria Fernanda P.

My Biography

"A moment cannot be mass produced"

My name is Francesca Belluomini and I was born in Viareggio, Italy in the bucolic region of Tuscany famous for Florence, where Marquis Emilio Pucci and Guccio Gucci were born.

Cec is my teenage daughter and Petunia our duchshund. I have lived in Miami Beach for almost two decades and from here I tell it my way, an Edna Mode way of exploring what Oscar Wilde said masterfully

You can never be overdressed or overducated.

I am passionate about fashion, taste is my religion, I believe in espressos. But if you want to get me, white truffles and the new Gucci by Alessandro Michele are my weaknesses. 

The prevailing memory of my youth in Tuscany is that of my grandmother’s enchanting armoire filled with evening gowns, costume jewelry and hats. It was my rabbit hole to wonderland - I spent countless hours dressing up for imaginary occasions, forming the foundation of unpretentious taste and effortless chic that pervade the Italian way . 

As I nomadically traveled the world, I continued to find joy in mixing everyday fashion, local market finds with those sartorial staple pieces that accompanied me everywhere. Indeed, having lived in cities where fashion happens, like Milan and London, has forged my knack for fashion. 

I believe that “a noteworthy moment cannot be mass-produced”, which is why styling takes place in an almost ritualistic, detailed manner.

Soon it will all be in a book, The Cheat-Sheet of Italian Style a 10-step manual on how to wear your wardrobe the Italian way