STYLE + SUBSTANCE // Gabriella Smith

 

Gabriella has that contagious energy that you tend to gravitate towards her. She is that girl in high school that you wanted to be friends with: smart, witted, constantly in a good mood and ready to jump the zip line, adventurous and affectionate she draws you in. 

We met for the first time during Fashion Revolution Week, and yes if you want to think that Orsola de Castro made us do it, well yes. Orsola was a keynote speaker on a panel about slow fashion and sustainability and great minds think alike, we both attended. For the incredible amount of work Gabriella does with students and designers, locally and abroad, check out @theupcycleproject on Instagram

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Style + substance = empowerment. Are you on board?

GS - Absolutely. I don’t think you can have style without substance and with both, you get the confidence you need to feel empowered. To have substance is for me is to have a point of view and be unafraid to express it, no matter if it goes against the status-quo, but to also have the ability to listen to different opinions and be open to challenging ideas. On the other hand, style for me represents more than what you wear, it’s about your confidence, manners, the way you speak, treat others and carry yourself, the clothes you pick then simply reflect your style. The combination of having what you look like on the outside reflects what’s on the inside is powerful.

 

Your personal style in three words

GS - Classic, comfortable, confident. (the three c’s J)

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Up-cycling, making, educating, and being a mom: how you do it all

GS - Like they say… it takes a village! I most defiantly do not do it all, a lot falls through the cracks, but I do try and prioritize, make lists, set goals and do my best to stick to them. Also, I try not to be too hard on myself. I had a professor in college that used to tell me stories about his “presentation demons”, at the time I thought he was crazy, but when I realized that every time I had a “perfect plan” for mostly anything, the “presentation demons” would come and throw curveballs at my plan. This prepared me to plan ahead and try and anticipate what can go wrong, but also give me peace of mind to know that most likely something will, and guess what? it will be alright!  

 

On shopping with a purpose

GS - This subject has been tormenting me for the last six months. I have asked myself not only about shopping with a purpose, but rather, what is the purpose of shopping? In the US the average woman has seven pairs of jeans, of which she (myself included) wears only two. Nevertheless, they (we) continue to add jeans and other pieces to our closets without really thinking about what we already have. As my resolution for 2018, I will take a shopping sabbatical, a year in which I cannot buy myself any new article of clothes, shoes, or accessories. My goal is to discover my personal reason as to why I need to add something new to my closet, and get better at shopping my own closet! Wish me luck!

 

Do you feel like sharing one secret?

GS - I have a love affair with bacon.

 

Your relationship with fashion: single, married, it’s complicated or …

GS - It’s complicated. In the past, I allowed myself to be sold into the beautiful lifestyle marketing campaigns of luxury brands and what is supposed to be stylish. Of course I could not afford the luxury clothes, so I resorted to fast fashion and entry level luxury. That resulted in closet with major ADD… I never had anything to wear and was always looking for something new to buy. After starting The UpCycle Project and discovering the environmental and social impact the fashion industry has in the world, I slowed down. I started looking for brands that took responsibility for

interview, chic, styleandsubstance, style file

STYLE + SUBSTANCE // SOPHIE ZEMBRA

The best way to describe Sophie Zembra, our first style + substance powerhouse of the year is "veni, vidi, vici".

She moved from Paris to Miami "con furore" opened ANTIDOTE in Wynwood because it felt right and conquering our  hearts  with the perfect equilibrium of "sustainable chic" and acquired the title of "the girl of Wynwood" (according to her Instagram). 

Sophie is the embodiment of chic and young and fresh and happy, the store is the impeccable mirror of her personality and taste, but, as usual, it all happens when someone is motivated by a purpose, a passion, there's no style without substance.

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Style + substance = empowerment. Are you on board?

SZ - Totally 100% percent

 

Your personal style in three words

SZ - I don’t really have one style: it depends on the day, it depends on my mood. But in three words: freestyle; Parisian; chic/casual

 

I find it extraordinary in how little time you moved to Miami and opened one of the best stores in town: what drives your entrepreneurship?

SZ - Thank you for one of the best store in town J

My boosts are the meetings, the people!! Entrepreneurship it s an human adventure and in conscious fashion even more. My passion drive me in the good as in the bad times. I believe in life and dreams, I'm a dreamer that's why I am an entrepreneur. And to be an entrepreneur you need a bit of unconsciousness. 

 

Do you feel like sharing one secret?

SZ - Buy only what you like and what you feel good about. Never follow the trend follow only your feelings!!!

Sophie.jpg

 

Your relationship with fashion: single, married, it’s complicated or

SZ – It’s complicated by time I love fashion and by time I hate fashion!!!

 

What’s the one thing a woman should do to feel powerful?

SZ - Be yourself, listen to yourself. Women are raised without taking their word into account. So you have to listen to yourself and believe in your own power !

 

When did you find your confidence?

SZ – I’m still not confident enough in myself, but entrepreneurship helps me a lot. 

 

 

How do we get rid of the princess/cute/pretty/pink stereotype?

SZ - By creating new princesses: without stereotype!!!

 

You look at your closet holding your morning coffee ready to get dressed: personal uniform or outburst of creativity?

SZ - I like a personal uniform with a touch of creativity. 

 

Which irritates you more and why: “Sustainable fashion is boring” or “Fashion is frivolous”?

SZ - “Sustainable fashion is boring” I have heard this too many times, and it’s not true. People aren’t being curious and just follow big brands/company but now we have a new wave of designer who mix esthetic and sustainability with brio. SUSTAINABLE FASHION IS DEFINITELY NOT BORING!

 

chic, interview, styleandsubstance

STYLE + SUBSTANCE // ERIKA EHRMAN-REPOLA

She is a producer, an entrepreneur, a mother and a designer embracing fashion for a woman who is +50. I have noticed Erika Ehrman-Repola on Instagram, once again, for her elegance and discreet elegance, for her natural beauty and unfrivolous sensuality. She agreed on being featured, so please meet another fierce 'shero' who reinvented her life at 50. 

'Elegant, eclectic, bohemian'

'Elegant, eclectic, bohemian'

Style + substance = empowerment. Are you on board? 
EER - YES 

Your personal style in three words
E - Elegant, eclectic, bohemian 

On shopping with a purpose
E - I love textiles and texture, so I am often inspired by that first, I prefer to buy items that are not overly trendy, and feel unique.
 
Do you feel like sharing one secret?
E - I hate spending a lot on clothes. My dirty little secret is that … sometimes I find pieces at Forever 21 and integrate them into my wardrobe. People have no idea and are often complimentary and think  it’s some high ticketed designer piece. It’s all in how you style it and wear it, sometimes I even cutout the tags and no one knows. 

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Your relationship with fashion: single, married, it’s complicated or …  
E - I am happily and newly divorced and it has made me fall in love with fashion all over again, because I dress exactly how I want and experiment more too. 

What’s the one thing a woman should do to feel powerful? 
E - With regard to fashion, feeling comfortable in your own skin and what you are wearing. If you don’t feel good in your clothes, you don’t feel as empowered. I designed my line of dresses with that ideology in mind, I don’t want you to be a slave to your clothes. You should not have to starve yourself, or go to spinning class five times a week to feel sexy or beautiful to fit into a dress. It’s a state of mind, and it’s about being comfortable first and foremost, and then whatever you wear will look amazing, because you feel confident. 


When did you find your confidence? 
E - I think as I was about to turn 50. I thought I look pretty damn good for my age and I felt sexier than ever before. 

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How do we get rid of the princess/cute/pretty/pink stereotype? 
E - Celebrating all types of women and styles. I think being unique, embracing individuality whatever it is, might normalize it and help. 

You look at your closet holding your morning coffee ready to get dressed: personal uniform or outburst of creativity? 
E - Depends on the season. In the spring and summer I love to wear colors and patterns and I often live in jeans and dresses. In the winter, I find I don’t wear as much color, but I love texture still, so I often have a furry something, a sweater or coat, and my favorite pair of red booties. I try to have at least an accent of color somewhere. 

Which irritates you more and why: “Sustainable fashion is boring” or “Fashion is frivolous”  
E - I am not sure I find either irritating. I think both statements can be true or false depending on context. Sustainable fashion, if done right, can be interesting. Fashion can be frivolous, but it’s also about self-expression and it’s about showing personality, even if it’s a uniform. Frivolous makes me think of excessive amount of the same things, but if you can afford a great piece and it makes you feel good, it gives you that extra pump of confidence, then why not? 
 

 

interview, styleandsubstance, style file

STYLE + SUBSTANCE // Valery Demure

Valery and I never met personally, but when you read the interview you'll realize why she stood out in my Instagram feed. There's no seeking for attention, she is a polyhedral woman who can show at the same time strong opinions and romantic gestures, she is an entrepreneur, a mother, a wife and a relentless supporter of creativity and artistic inclination. Exquisite and unique taste make her special. 

 

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style + substance = empowerment. Are you on board?

VD - Always, always although empowerment happened late to me

 

Your personal style in three words

VD - black, playful and bejeweled

 

A mother, a collector, a curious wanderer of all things beauty: how you do it all

VD - Still not sure! I have a great husband who takes care of all things at home and who follows me in all my adventures.

 

On shopping with a purpose 

VD - I never really shop for a purpose unless it is food shopping, I am always up to discover a great object, a beautiful texture, a mix of rich colors etc.  I am a wanderer.

 

Do you feel like sharing one secret?

VD - I can share a secret, for every thing, I like to go off the beaten track...shops, restaurants, places, friends etc. I love the unexpected.

Images below come from www.valerydemure.com

 

Your relationship with fashion: single, married, it’s complicated or …

VD - Can’t live with it, can’t live without it, a love and hate relationship

 

What’s the one thing a woman should do to feel powerful?

VD - To have the patience, the honesty and courage to truly know herself

 

When did you find your confidence?

VD - Very late in life, after years of soul searching and therapy, although I have always spoken my mind, and I have always been quite assured in my taste for all, music, arts, fashion, food, men etc.

 

How do we get rid of the princess/cute/pretty/pink stereotype?

VD - What stereotype ? cute ? pretty ? pink ? I have no idea what you are talking about… princess, …yes who does not want to be treated like a princess ?

 

You look at your closet holding your morning coffee ready to get dressed: personal uniform or outburst of creativity?

VD - Instinct only instinct...a gut feeling… no personal uniform … always a little fun detail…fun socks, cool handbag, one of a kind vintage sunglasses but never never over the top, not craving for attention. I tend to dislike attention seekers, I find them rather sad.

 

Which irritates you more and why: “Sustainable fashion is boring” or “Fashion is frivolous”

VD - Of course Fashion is frivolous however it is such an important part of any culture, and although I can find sustainable fashion clothes and accessories a little too plain, I like the philosophy behind sustainability very much and I think sustainable fashion is evolving fast and it will be become more and more exciting. I am a firm believer too that we must preserve and support, promote craftsmanship all around the world, to me Craftsmanship is an essential part of any culture. I am less interested in the idea of Fashion than the one encompassing true craftsmanship and forward thinking design.

Style means motivate, inspire, support

the disruptive element 

the disruptive element 

It’s that constant idea that on Instagram and on social media you must be cool at all costs, because that coolness is supposed to bring you thousands and hundreds of thousands of followers.

But what if it doesn’t happen?

Are you a failure? Or not cool?

Does having thousands of followers make you someone, the IT girl, an influencer, does it give you the title of “blogger”?

another disruptive element

another disruptive element

Style is the asset that makes you stand out in an ocean of sponsored #OOTD Style is made by many variables and it allows for free interpretation, free falling, moody and rainy days, occasions. An outfit is never the same on the same person, something always changes, so how can an outfit of the day paid for the company wanting to promote the brand and expand its reach, be inspiring if the person wearing it hasn’t chosen it?

It’s not that there are no icons of style, we have plenty and everyone has her or his own idols, they are unique, remarkable, irreplaceable, encouraging, inspiring and motivating.

There’s never an absolute truth, there are exceptions to the blogger/influencer wagon, for my taste they account to a handful, and I am wishing to feature them in the style + substance series to support this process of empowerment for whom is like me and doesn’t want to copy, buy cheap and dispose.

It’s evident I didn’t become a big ass influencer or a viral blogger, no YouTube channel, I am opinionated and unapologetic, in other words a pain who wrote a book. Yet, after publishing the book and using thousands of words altogether I said it all.

Style has nothing to do with the realm of followers and the culture of fast fashion where everything is elusive and disposable. With a closetful of curated items, that you love, mend, fix, care for, the switch will happen and you will not be willing to follow trends and look like someone else.

Had I use one picture? I rarely look at the lens and it's not snobbery, it's that I never point the attention on me. 

This one to MOTIVATE, INSPIRE AND SUPPORT

STYLE + SUBSTANCE // Navaz Batliwalla

There are many reasons I am thrilled for the first style + substance post of the new series: 

 

1- Navaz and I became Insta-friends after I found her book and wanted to be like her and you know that Instagram is my preferred child of the social media family, I did a bit of a healthy stalking her and we clicked like butter and marmelade, or shall I say clotted cheese and a scone.

 

2- because she'll make you fall in love with many of the aspects of her style and I am confident that we'll be fortifying a community of like-minded badass women not easily impressionable;

 

3- because the same way I learn from the interviews, I am eager for everyone else to do the same;

 

4- because I was right that I wanted to be like Navaz: she doesn't have secrets (!), she loves Studio Nicholson (which I am in love with), she is so humble and equally talented that makes her even more damn cool. 

 

But I don't want to spoil it, so please meet Navaz Batliwalla.

 

Q: Style + substance = empowerment. Are you on board?

A: Absolutely! All my favourite style influences have intelligence and depth. Watch one of Fran Lebowitz's YouTube videos and you'll see what I mean. And I learnt so much from interviewing the 'modern gentlewomen' in my book 

 

Q: Your personal style in three words

A: Loves a uniform

 

Q: Writing, consulting, styling: how do you do it all?

A: I’m a master list maker and I use apps like Pocket (for researching articles) and Evernote (for having all my files on me on the go). Writing is the thing I find hardest to do. It needs deep concentration and I’m very slow and of course I allow distractions rather than getting on and doing it. My main goal is focus. I try not to work on too many projects at once but I often find that if I’m working on multiple projects, they end up informing each other in some way. I also love collaborating with like-minded people. I’m a big fan of working in a team.

 

Q: On shopping with a purpose

A: I think that's something that comes with time. You get to know what you like and make more considered choices. It's still annoying how much menswear is better made than womenswear. I'm on the eternal hunt for nice thick chinos that will last a few years rather than just a few seasons and I don't mind paying more. Margaret Howell, COS and Levi's are my go-tos for hardwearing perennials

 

Q: Do you feel like sharing one secret?

A: Can’t think of anything!

 

Q: Your relationship with fashion: single, married, it’s complicated or …

A: It’s quite healthy. Fashion for me is part practicality (what am I doing that day?) and part character and dressing for a mood. A lot of my fashion influences come from nostalgia – from film costumes or musical performers. I had au pairs growing up and they were all obsessed with pop stars and theatrical flamboyance. It was the late 70s, early 80s in London, so a time of gender-neutral dressing. I really dress to amuse myself and tend not to bow to dress codes or rules.

  

Q: What’s the one thing a woman should do to feel powerful?

A: Dress for comfort. The women I admire have an unselfconsciousness about them. That comes from being comfortable – in what you’re wearing and with who you are.

 

Q: When did you find your confidence?

A: I’m still looking

 

Q: How do we get rid of the princess/cute/pretty/pink stereotype?

A: Have more womenswear fashion that's not purely decorative. This is why I love Studio Nicholson, Toogood and Alex Eagle. Having said that, you can't beat a fabulous pair of magenta tuxedo pants

 

Q: You look at your closet holding your morning coffee ready to get dressed: personal uniform or outburst of creativity?

A: Personal uniform and then a last minute change to add that one creative detail

 

Q: Which irritates you more and why: “Sustainable fashion is boring” or “Fashion is frivolous”

A: Fashion is frivolous. I think people confuse fashion with consumerism. Just because you like playing with identity doesn't mean you're a narcissist or a superficial shopaholic. Fashion tells us so much about an individual as well as documenting a moment in time in society.

You can find Navaz on Instagram  and on her website DisneyRollerGirl Her book The New Garconne - How to be a Modern Gentlewoman you can find it HERE

classics, op-ed, styleandsubstance, style file

STYLE + SUBSTANCE the return

On why I am relaunching STYLE + SUBSTANCE.

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style + substance

I keep thinking at vulnerability as one of the greatest traits of strength in a woman’s life. The more I mumble over the subject in my head, the more I see it happening through life’s daily episodes and I convince myself of its truth.

In dire moments of political and social turmoil, we all long for strength and confidence, as I perceive from many of my readers messages. It’s to honor my small and rich community of exceptional women that I have decided to relaunch the series by inspiring everyone with the same women that inspire me.

Because “empowered women empower women” something I wish I had said first, instead I read it somewhere and I would credit the author if I knew it.

“Nel mezzo del cammin di nostra vita” the inception of Dante’s Inferno that we all have tattooed in our memories, reminds me of my freshman year, also known as “quarta ginnasio” for my Italian readers.

Back then, I was 15 going on 40, I had a life ahead of me, the world in my pockets, I was invincible, in my head. I was also so many light years distant from my mom’s and the little town where I grew up. My life used to revolve around summer, the season when I would become the butterfly from a year in the cocoon.

I was never instructed, invited, empowered to nurture the best of me, my strengths were never magnified because even with a B+, there was always someone else in my class who had scored an A, right? Which is, according to my friend Gabriella, typical of Italians: we don’t promote ourselves like we were our own marketing team, we are always prone to consider who did it better than us. We don’t cry, we don’t show we are hurt or vulnerable, we swallow pride and accept that there’s always someone better than us.

That’s why I have always been “team summer” and never autumn, the season when nature starts decaying, sad and depressing, leaves die, it’s cold and grey, all elements of that vulnerability that “we don’t show”. Until I found myself living in a place where there was no autumn or winter and all that strength of the summer started fading poorly. Maybe I was as good in the summer as I was in a season that doesn’t exist down here?

“I’m grateful to them, and to my fifth-grade class, because if they hadn’t made me cry, I wouldn’t be able to cry on cue now. [Dabs tears]

If I hadn’t been told I was garbage, I wouldn’t have learned how to show people I’m talented.

And if everyone had always laughed at my jokes, I wouldn’t have figured out how to be so funny. ” says Gabourey Sidibe in Vulture

It’s on the weaker side that you build your strength.

Emotions guide your life, they don’t define it, they are like revolving doors, you smash your face on them once on the way out and chances are you will again on the way in the kitchen. You cry, learn and move on.

“Happiness comes from solving problems” – The Subtle Art of Not Giving a F*ck

Everyone wants the perfect and fabulous life, the one that many depict in their social media persona.

Success and the empowerment that derives from it are the product of your pushing through struggles, defy your current status and reach for the stars.

If you do all this with the most exquisite clothing, les jeux son faits, or, as yours truly says it: “Luxury is a state of mind”.

classics, italianstyle, op-ed, style file, style

When your age is in between

Menocore is the new Normcore was declared by The Manrepeller.

Intrigued as to what 'meno' would stand for? 

My Latin and ancient Greek trained mind interpreted it as “less” and got excited that it was a Manrepelling version of minimalism. Alas, it referred to a-50-something year old woman that who doesn’t care what other people think and just wants to be supremely comfortable.”

So: sure, that’s what you do when you are not a Millennial and you are lucky enough to have reached a point in your life when you own your style, you know what looks good on you and what doesn’t without having to fit into a description or a trend or a social media post. In other words, th art of not giving a f^&*

At this point, the description of what is “menocore” went on and all that liberty and freedom above was bypassed by a need of fitting into a definition.

Pero, why? (one of the fine things I have learned in Miami)

Here’s what Menocore dressing is according to The Manrepeller:

-      billowy pants sporting elasticized waist bands (in Stromboli or Panarea that’s all you wear; in the book's chapter "Borrow from the boys" I describe how )

-      head-to-toe ecru (chic in my books)

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-      well-loved market bags (like the shoppers that you use instead of using plastic bags at the supermarket? Like Ikea or Balenciaga?)

-      loose tops with bold prints (Hawaiian shirts?)

-      exposed bras (honestly, us over-50 love free nipples)

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-      clunky sandals (Marni or Prada you mean?) or sneakers (All Stars for sure)

-      loose ponytails secured with scrunchies (please refer to the last chapter of the book: “Some things you never do” no matter what age)

-      a porcelain bowl of freshly-cut pineapple sitting on rumpled white bedsheets (we eat in porcelain plates, don’t use SOLO cups or plastic nothing and bedsheets are hand-embroidered linen)

-      jewelry that looked like something a kid might make in art class (yes, you don’t wear those cookie-cutter parures of bijoux they sell at the mall, and said jewelry is usually mixed with 24 karats gold family heirloom jewelry)

-      unapologetic sun protection for unapologetic sun protection’s sake (we don’t wear sunprotection, remember? We are over-50 and wrinkles we have already. Tourists wear unapologetic sunprotection)

-      tarnished gold barrettes (we don’t own cheap pharmacy stuff, do we look like we live in a dorm?)

-      sequins just for the fun of it (if not us, who?)

My first time being hurt by something The Manrepeller publishes, I guess I felt called into the conversation because of “that certain age” or “older”. 

The article redeemed itself when they realized they had hit the “ageism” button and specified:

“the movement […]  pays long-overdue homage to an age bracket that is often ignored by the fashion industry.” So basically is Millennials and Gen Y on one side and Iris Apfel on the other side, middle-aged women have no saying and menocore is what is for us.

Why do we need to categorize and be put in a class, like “no you go in A and your friend goes in B, you may meet at recess or for lunch, but not together for this year”.  Then you know where is the problem? We need to define everything in this country, “normcore” “menocore” “office attire” “cocktail attire”.

I wrote a book in which I described “Italian style” and what it means in 10 chapters because there isn’t one single definition that serves to describe what it takes to adopt the Italian way. And, no there are no trendy or pretty adjectives to be used, we may eat pineapple, but also a great pasta and a red Chianti, and we know a good one from a bad one, we don’t ask for Cabernet or Chardonnay, we look at the wine list. It’s a timeless, comfortable in your own skin attitude, simple, slow, sophisticated, and, by all means, we never buy stuff one size smaller.

classics, op-ed, style file

Are you living a luxurious life?

Is luxury a concept that went bankrupt in the year 2000? You know when people in 999 thought the world was going to end and nobody would ever see 1000?

A luxe life can be made of cars, travel, possessions like real estate, jewelry, furs, cars, boats and airplanes, art and travels, it’s normally something tangible, visible, show-off-able. All of the glitz and glamour, the richesse that was expected of the Hollywood stars is now in the hands of celebrities and influencers.

For what I am concerned, luxury is a state of mind.

You don’t need to have a floor dedicated to your closet, to always look impeccable, as long as whatever you wear is chosen with the mind, the heart and a good dose of taste and style. “Buy less, choose well, make it last.” Vivienne Westwood said it back in 2014 in a statement interview about capitalism, consumerism and sustaining her war against fracking.

You don’t need to have a chef, why not just be your own chef? When the ingredients are impeccable (that’s where you don’t settle) no need to EXTRA anything: a simple bowl of fresh pasta, butter and Parmigiano is comfort for the senses, when’s time for artichokes or truffles add them.

Flying private is a luxury, however a peaceful sailing on a small boat, fish and eat your catch, and get lost in an inhabited island with no Wi-Fi is even more of a luxury.

Haute Couture is a 1%er reality, something that we can profusely dream on, however the alternative is not that fast fashion “I would like but I can’t” attitude. How about a talented dress maker? You’ll wear pieces inspired by the catwalks yet made to measure, you’ll choose your fabric, print and accessories and will go through a privileged experience that encompasses all the senses.

What's not luxury?

Luxury is not mass, is not cheap perfumes or knock-off bags, aspirational new-money, is not shining logoed belts, key-chains and shoes.

style file, style, op-ed

It's a Fashion Revolution

April is the month in which the activities around slow fashion and sustainable practices take center stage and culminates with Fashion Revolution day on the 24th.

It's also the month of Vivienne Westwood's birthday whose quote became a motto of any sustainable aficionado.


Buy less,
choose well,
make it last
— Dame Vivienne

Why a revolution?

Because we all love fashion but has come the time when looking good also has to mean feel good about what you are wearing.

It means knowing that what you have purchased has been imagined, designed, cut, sewn, steamed, embroidered, produced and finished in fair and transparent conditions. Fashion is still an industry that values ideas, people, without forgetting about the environment and profit.

The production chain of the fashion industry has reached that far exceeds the limit: one of the heaviest environmental impact in the world after oil industry. And this is because coal mining is almost at its extinction.  

#whomademyclothes

It’s a campaign launched in the UK three years ago and its worldwide impact has prompted the creation of a Transparency Index, that is, a list of global fashion brands that disclose name and address of all the facilities where their garments are produced. It’s an empowerment movement for garment workers, sustainable companies, for designers and creatives, students, who have an extra chance to become visible.

Why did all this start?

Do you remember in 2013 the collapse of a building in Bangladesh that killed 1134 people and left 2500 injured remained in history as the Rana Plaza tragedy?  They were garment workers left to work in conditions so inhumane that could be compared to slavery, forced to live in the same unhealthy establishments. Those were the guys that would sew the $10 H&M jeans or $15 Zara T-shirts.

Why us?

It’s our duty, it’s not “them” anymore, we can’t allow blind ignorance “they are all the same, they all pollute, I go for the cheapest, I won’t make a difference alone”. The same way we need to know where our food comes from, that it’s not injected with poisonous ingredients to make it look uniform, shiny and plump, we have the right to know who made our clothes, if the materials are produced under best practice rules, if labor laws are respected and fair trade applied.

I strongly believe that in 2017 we ought to be active citizens, not just citizens that are governed by some out there entity, responsible consumers and conscientious entrepreneurs. Community builders, if we really need to label ourselves, is another of those roles that we ought to take as parents, if we want to hand our children a healthy future.

In my vision, it’s a revolution to bring things back to how they were.

We have too much, we don’t need to produce more, we must waste less.

The parameters of the affluent society are o v e r . Economic growth has created a need for more with less, less time, less creativity, less money, less protection, and less quality. Fast, everything is fast, shopping compulsion leaves you craving for more, you cannot just be, you have to have, own, throw and buy. We are led by the carrot like donkeys and what loses in the game is the environment, because economic growth and environmental protection are two opposite forces. 

The Fashion Revolution has its ways of leading towards transparency, there are events all through the week of April 24th and one in Miami too. Take it to the comments if you will be attending. I will.

To see how sustainable is sexy and chic, GO HERE