the marvelous monday giveaway @ SenseOfFashion.com

Monday September 12, 2011.


So: we sponsored the Marvelous Monday Giveaway on the Facebook page of SenseOfFashion.com where we host a boutique.

The question that readers had to answer was awesome. They had to answer what “a moment cannot be mass produced” meant to them.

It was thrilling reading the comments to the post (9!) and curiosity built up all day long. Busy day that Monday and I couldn’t be on Facebook. Late afternoon: the winner is announced (it is the post that gets more “Like”) but it was way past dinner when I could sit down and read. 

Noemi: “It’s not the same to live a moment of bliss, per say, than sharing it, even through vivid exuberance, it’s never the same. Even if a moment on t.v. that captures bliss or distraught fills us with emotion, the moment has gone by. With disregard to the amount of emotion implied on its audience, the real grievance or joy has come to pass & you are like a time traveler, stuck in the past while the world has spun several times to the very least & then you choose how you continue your present-day life.”


Noemi won! Congratulations. She has the choice of one of our 3 best sellers. More on this later.

I just want to dedicate a little space to other comments that personally touched me (here I can do it, the #MMG I wasn’t allowed of course …).

Taylor: “A moment cannot be mass produced because mass production could never produce the emotion and love a moment can”. Right on Taylor, that’s why I still make personally and individually every single piece.

Carmen: “A moment is a precious memory that reflects a time in which true bliss occurs…. one of mine would have to be the last time i saw my grandma mother before she died… I told her that i will see you next week and she just smile….yet the next week never came and i will always rember how much i miss her and loved her.. life is too short and this is not a fake moment and can not be done over again… i will just have…. love is true happniess that we shared… also you can’t produce the same emotion from any moment that makes a true impact on your life more than once.. if so i may just be like any other moment that means nothing”. Carmen! You wrote grandma and you got my attention. One winter ago I dedicated her an entire collection, my very own nonna Titti and her armoire have been the number one inspiration (it says it in my bio which a very dear friend wrote for me). Touche’.

And then Justin and then Lindsay and then Sarah and everybody at SenseOfFashion.com thank you, it was a “moment that cannot be mass produced” experience.

Paperblog announcement

our blog has been selected and will appear also in Paperblog yay! what a week of accomplishments! 

"I confirm the subscription of this blog to the Paperblog service under the username fbcreations."

the soccer mom look

Let’s face it there’s a specific look and some rules to abide to if you want to fall under the category ” soccer mom”.  

* a visor (mandatory)

* shorts (preferably khaki, distressed jean shorts are forbidden)

* those flip flops that are supposed to stimulate your circulation (don’t even know the brand, but I see them allover in Miami)

* tank (a variety of them, they can have a built in sport bra and also lots of “fancy” prints

* long mane of straight or wavy hair collected in a pony tail 

* husband in tow ( as an accessory, whereas his accessory is his Saturday New York Times)

* a spray can of 70 SPF protection compulsively sprayed on their kid and shamelessly and aimlessly on a radius of 360 degrees (save yourself from the explosion)

Whichever order you want to read it: I don’t have/own any of ingredients, I swear, not even the khaki shorts. 

I was reading the news on the Ipad, wearing baggy Adidas pants and Tiger sneakers, my hair is curly and short, I drive the smallest car ever seen in South Florida that gets actually unnoticed on the highway. 

As my friend Alex says, I am that hybrid of Carrie from SATC in a Woody-esque way that a Saturday spent at the pool made me see the world from a different perspective. 

Overall, not only was a fun sociological experience, but in my soul I must be a “soccer mom” since I found myself at the border of the lane screaming like a maniac to Cec on her last lap and crying irreparably when I saw her arriving first at relay.