the Italian way

how to be Italian, heritage, italian style, the Italian way, traditions

That time we ate a 4-pound chunk of Parmigiano Reggiano

Tonight in Italy is #PRnight2016 that is the night dedicated to celebrate the one and only Parmigiano Reggiano #theonlyparmesan

I accepted the investiture of Parmigiano Reggiano Ambassador as it is: a diplomatic role of story teller and in the next three months it is my intention that you all become acquainted with the Parmigiano Reggiano. It's just a cheese, you say, but it's ingrained in our culture and lifestyle, in slow food and zero mile approach to nutrition that it can be adapted to many other cultures and experiences. But as usual, you must follow some rules.

Really, the only thing I have to say is that there is only ONE parmesan, which is the one produced in the province of Parma, in Emilia Romagna (the one in the middle of boot, north of Tuscany and south of Lombardia). Parmigiano means 'from Parma'.

Why? Because to produce it there’s one rule above all that must be respected: use whole milk from the cows that live there. Very simple: soil, sun, cold, winds, trees, vegetation, seasons it’s a whole ecosystem that cannot be reproduced anywhere else.

Thinking of what parmigiano means to us, I came down to many depictions and adjectives, none of them is related to calories-count, fat content or tin container in the supermarket aisle.

CURIOSITY: Italian pediatricians recommend introducing Parmigiano Reggiano to 9 mo children for its content of calcium, protein, vitamins easy to digest.

I know some friends will be shocked or maybe even offended, “here she comes again, with the Italians do it better” but if you spar me a few minutes, you’ll get the point.

 

Convivial is the first adjective that comes to mind because:

1.   There’s no Italian fridge without a chunk of parmigiano

2.   My maternal grandparents

3.   My childhood

Imagine being in front of this nearly 4-pound slice from a 14 months Parmigiano Reggiano wheel at room temperature? All I can think of is a house full of people, wine and chatter, bread crumbles allover, maybe a fireplace, laughter and clicking glasses, something organized last minute, where friendship or family are more important of the formality of all glasses and plates matching.

Some of my friends and people that I have met in these two American decades of my life, had no idea THAT was parmigiano. It comes down to a cultural divide that the cheese itself will reconcile.

My story is very simple, and it’s a window to a typical Sunday in an Italian province.

After Sunday mass, we’d go to my grandmother’s for lunch, the five of us and it was a jovial and happy closure of the week (except for my father, the son-in-law, but that’s for a different time.) We’d buy the fresh pastries at the “pasticceria” and we’d make it to my grandparents’ apartment where the aroma of ragu with the bone of the “arista” simmering was mixed with the pungent smell of the shoe creams my grandpa used to polish his repertoire for the week, dark brown and black.

It all revolved around the kitchen and the covered balcony while the table was already set with embroidered table cloth and linen napkins in the living, where life was shared with a slow lunch, lots of chatter, maybe figurines, games, lots of laughter and screaming, no TV and limited infiltration of the scents of the kitchen.

When the water was boiling and grandma was ready to “buttare la pasta”, pour salt and past in to cook, my grandfather’s task was one of the best ones I have ever enjoyed: grating the parmesan to pour over the steaming pasta on the table.

The best part of that grating business was that he had two different chunks of parmigiano, quite the treat. My grandmother would always buy two different ages, 24 months to grate and 14 months “per I bimbi”, that is “for the children”.

And boy if we knew!

We would roam around grandpa like bees around the fig tree, he would let us have chunks “without anyone seeing you” (and by that he meant his daughter, aka my mother, because if we ate before sitting at the table, we wouldn’t eat the meal.) And that wasn’t it: when we’d seat at our designated post, which sometimes was a separate table just for the kids, the secret was to look on the main course plate, hidden by the pasta bowl, because chances were it was decorated by mini morsels of parmigiano all around.

Now that’s my story, a very sweet and tender one because yes my grandfather Bruno was a sort of a Santa all year round, but I am sure thousands of my Italian peeps and readers have their own grandpa version of the Parmigiano Reggiano.

HOW TO ENJOY THE 14 MONTHS:

·         Room temperature

·         Over a wooden board

·         Cut in bites

·         Enjoy profusely

·         Red wine (don’t tell my brothers, but I even go with prosecco and rose’ in the summer)

·         In the fall: pears, grapes, olives, the first sausages, artichokes or mushrooms under oil

·         In the spring and summer: strawberries and the real aceto balsamico or why not figs

·         Aperitivo and also when you have last minute friends over, remember it’s a perfect meal that provides the right amount of calcium and there’s no kid who doesn’t like it

SOME THING YOU NEVER DO (to look like a pro):

  • Ask to pour it over any pasta with seafood or shellfish. That’s one of those things like asking for a cappuccino after a meal, that’ll give you the foreigner passport.
  • Throw the rind away. Secret is, when you make il minestrone, the vegetable soup, you scrape the dirt off the rind and throw it in and let it simmer. You are welcome.

THE ITALIAN WAY: according to our grandmother’s recommendations, you don’t buy grated cheese punto!, because “you don’t know what they grate, they use the left-over of what they cut from the rind” and I spare you from the rest of the horrifying conspiracy theories of what we were told it was contained, but rat’s pee was the most decent.

TRUTH is the real Parmigiano Reggiano cannot contain shelf-stabilizing additives nor can be dehydrated. NOW you know why the whatever brand powdery stuff they sell in a non-refrigerated aisle at the supermarket is a sign that it’s not an Italian thing. Makes sense?

MAKE IT TO THE COMMENTS, I WANT TO KNOW YOUR STORY OR HOW THIS WILL MAKE YOU CHANGE YOUR FAMILY STORY

how to be Italian, chic, the Italian way

How to live with style wherever you are

I was selected to take over the blog section of CreativeMornings/Miami, our city's chapter of a worldwide community of like-minded creatives who gather one Friday morning a month. 

This is an ambitious one you guys: the topic of my book concentrated in 5 posts and 1 city, Miami.

Now, don't you even think you will not be buying the book when it comes out, but what I wrote is just enough teasing.

Go ahead and scroll down, click, read, choose and pick what peaks your curiosity, but more than anything answer this: got to the comment and write YES or NO to the following statement

"We don't follow trends, we set them" 

How to live with style in Miami: the neighborhood

TAKE AWAY: stay away from the limelight, don't follow the sheep. 

The closet swap

TAKE AWAY: it's a thing

A summer in the city, that is, when you don't live in NYC nor you spend the summer on vacation, what us commoners do to keep it Haute. 

TAKE AWAY: pretend.

How to be Italian (wherever you are) 

TAKE AWAY: luxury is a state of mind.

 

How to keep up with Fashion, when you don't live in a fashion hub.

TAKE AWAY: You can take the girl out of Fashion, not Fashion out of the girl. 

DON'T FORGET TO ANSWER: are you team #wedontfollowtrendswesetthem YES or NO

chic, how to be Italian, italian style, the Italian way

And the Hamptons of Rome is ...

 

Let’s see: Rome is not on the coast, it has its own beach though, Fregene, as remotely close to the Hamptons as Jersey Shores. But just drive a bit north, a bit south and sail a bit west and you ARE where the Hamptons were invented (sometimes I speak “Mean Girls”).

In a radius of 100 Km. you find Capalbio and Orbetello, Porto Ercole and you go south and you find il Parco del Circeo, Sperlonga (way more south), Ventotene, and with Gaeta and Ponza I mean WOW. I actually think that Ponza could really be its Hamptons. And to give you a hint of the splendor of the beaches, the sea, the seafood, thesunsets, they are on the Mediterranean, same as all the places that the Roman Emperors had selected as their summer residence, like the Amalfi Coast, Sicily, the Eolian islands. 

Now let's read  the article on W Magazine where they tell you that the Hamptons of Rome is Puglia and have a thing or two straightened up:

  1. Puglia is a region, not a city or a neigborohood, it's like Lazio, the region where Rome is. Same as Tuscany that is the region where Florence is. So when you are in Florence you don't "also go to Tuscany" because you already are in Tuscany.
  2. Italy is shaped like a boot and Puglia is the “heel” which lands its beaches on the Adriatic sea, not the Med and there’s a sea of difference, pun intended.  
  3. In other words, it’s like saying that the Hamptons of New York is Georgia, that is, nothing to do.
  4. Distance from Rome to Borgo Egnazia is almost another plane ride. 
  5. After some investigation, because I had never heard of that place before, I found out that's the place where Justin Timberlake and Jessica Biel got married. 
  6. NOW you get it. 
  7. Rule n.1 of vacationing in Italy: do like the locals do.

Not saying that whatever they are promoting isn’t gorgeous, spectacular, romantic, chic and all, but it’s like comparing apples to oranges.

On this same wave length:

WHAT TO PACK FOR AN ITALIAN SUMMER

Tank + shorts + flip-flops, fanny pack, visor and gooey white SPF, especially if you wear them ALL together.

one more thing: cappuccino is morning breakfast with croissant, not after lunch or dinner. If you don't believe me, take a peek at the table next to you next time that you have lunch.

More on this on the book: get on the newsletter to stay

how to be Italian, heritage, italian style, slow fashion, the Italian way, traditions

How to master slow living in Miami

THE ITALIAN VERSION OF THIS PIECE is here   

The beauty of Miami's winter comes in bits and pieces and it’s like slow life, almost comparable to spring blooming in Italy. There are no delicate violets or wild strawberries though, still palms and peacocks crossing the streets.

When the time for the Miami Beach Boat Show approaches, the atmosphere changes. As a good native from Viareggio, the luxury yacht capital of the world, as too Italian in America and too American in Italy, I like playing lady of the house for a week.

Talking about peacock-ing I feel like one of those stereotyped Pitti peacocks strutting down Collins Avenue and reading all those names like Azimut, Benetti, Mangusta, San Lorenzo and I find it difficult stopping that smile where pride meets “yep, I was born there”.

Two decades and a citizenship later, I feel entitled of a bit of snobbism. Overall, I wouldn’t be the suffragette of Italian style had I not moved to Florida. While living in Italy, I took it for granted. Not sure how Italians do it better came about, but it has over 250K posts on Instagram and I know it sounds a tad something from Ellis Island immigrant, but frankly, i find it hard to disagree.

To complete a Made in Italy panorama, when you stroll down Lincoln Road’s green market and find a booth with the most special yes simple and humble Italian products such as colatura di alici di Cetara (!), the true aged aceto balsamico e the Accademia Barilla’s olio di olive taggiasche, all you need is a bunch of fresh asparagus tips.

Without insisting and sounding a broken record, this goes to show that Italian style is made of everything, it’s style of life composed of traditions, artisanship, luxe, quality, time, a healthy laugh and humble elegance even in a piece of bread with olive oil. 

italian style, how to be Italian, slow fashion, chic, the Italian way

A few of my favorite things of 2015

It’s the theme I have chosen to write one of my last pieces of 2015 in this section of the site dedicated to how to be Italian. It’s a recollection of some of the highlights of the year and you can read the Italian version on www.DDmag.it

Palm Beach on New Year’s Eve and the drive on A1A gave us the warmest sensations of the holiday season, a bit more New England style than South Florida’s to the point that we want to make it a tradition and go back this year.

New York never gets old and Valentine’s weekend in the Big Apple was a unique experience. Although it wasn’t a romantic gateaway in the literal meaning, rekindle long standing friendships and chat for hours like if we had seen each other yesterday, has its own romantic flair. Must say that the invite to the Carolinaa Herrera made the trip exclusive, but my favorite thing was the coldest weekend of the year and the snow.  My biggest wish was to get intoxicated with cold just for three days, wear my coldest and wintery gear and I came back feeling exhilarated. Not only, I was able to sit for a second and ponder the perspective, you know like they say that when you eat caviar everyday it becomes boring? Well I find myself numb to the heat and humidity in the winter, I guess that after 20 years …

I have revisited Coconut Grove with more attention, discovered new places and revisited the Barnacle Villa, not a usual touristic destination, but my first ever place where I attended a Full Moon concert by the bay.

I drank a few too many coffees, but it was worth.

I attended the Miami Swim Show for the new trends in swimwear and loungewear for the year to come. A rare opportunity given that trends never really originate from Miami, but when it comes to bikinis and co. we are in the right place.

I officially became the suffragette of Italian style in this part of the world. Decades in Miami matured my style, a italo-american hybrid, too American for the Italians and very Italian to the Americans. I was able to create and structure a system that allows anyone to adopt #theItalianway with a little discipline and a few ‘struts’ to follow.

Boston in the fall, foliage, lobsters, a menacing ocean, the woods, the park with squirrels that are more giovial than the ones in Cinderella made the quick weekend my only occasion to wear my fall 2015 wardrobe. In particular, it was another way of appreciating how important it is switching wardrobes from summer to winter and always be ready with a luggage (at least in my mind).

If I were to be a child again for a sec, you know when you come back from a school field trip and as soon as they pick you up at the bus they ask you: ‘what was your favorite thing?’ I have one of my favorite thing.

I am grateful for the wealth I have received in affection, love, family, friends, business opportunities, art, food and great laughter in my summer trip to Italy. The fact that I can say that I am Italian, the real one, not second or third generation immigrant, and that the great beauty of the country I can call ‘home’ is pride.  (I will not cry, it is only that sometimes I wish we Italians could be a little bit more in love with our own Country).  

A heartfelt thank you to Isabella and Luisa of www.ddmag.it for being such gracious hostesses and to all of you for reading my blabber, you all keep me company.

I wish you a joyful Christmas, may it warm your hearts of love and happiness and a shining new year. 


how to be Italian, heritage, chic, slow fashion, the Italian way, traditions

On simplifying, poise and sophistication: in conversation with Sabine Masi of Raison d'être

"Dear Sabine,

you have brought poetry into my world of hand-bags, better said, the raison d’être that was missing.

I have never pursued the quest for the IT bag, au contraire, always steered away, naturally and you brought me to the realization that originality is indeed one of the features of a handbag, one that which I have kept ignoring.

A purse is where a woman puts her mood of the day, secrets, her entire paraphernalia of tools that accompany her all through the day. 

One of the main traits of highly stylish people is not to be a copycat and replicate street style looks or bloggers outfits. Your bags have that quality of looking worn and distressed obtained through skilled hands of Italian artisans and they tend to be different and have a personality of their own. 

I will never look at a bag the same way, you opened the door to handbag love with that key that dangles from the purses.

Sincerely, 

Francesca"

Ok I wanted a different opening paragraph and all it kept coming to my mind was all that I wrote, in this open letter to Sabine, the creative director of Raison d’être with whom I have had the chance to have a conversation. 

Get your cup of tea and read along with me.

 

 

How much research and trial is there before reaching the perfect nonchalant point of understated elegance?

There’s only one research, the one to reach the harmony of the form. I’m referring to a cit. from Bruno Munari, the great Italian designer and illustrator.  

Complicating is easy, simplifying is difficult. To complicate all one needs to do is to add, all that you want: colors, shapes, actions, decorations, people, a scenery full of things. Everybody can complicate. Only few are capable of simplifying. To simplify one must eliminate, and to eliminate one must know what to take away, like a sculptor which with a chisel shaves the shapeless stone off all that extra material which exceeds the statue that he wants to make. Eliminating instead of adding means recognizing the essence of things and communicating it in its essential core.
— Verbale Scritto, Bruno Munari

Was it by traveling the world that an all-Italian brand was born?

It’s always been a forever love, that passion I have always read through the eyes of the Florentine artisans when as a teen-ager I used to visit their workshops. My cousin used to take me in the ‘80s, he was the buyer for my cousin’s leather goods store. Knowing the art of hand sawing vacchetta leather and creating objects saturated with that heart-warming smell of leather.  

The bags are rigorously Made in Italy, which became its distinctive seal of approval.  Was that essential to the birth of the brand?

It’s essential, as an unmistakable imprinting, Made in Italy has a precise characteristic. The idea can begin in far away countries, but manufacturing itin Italy completes the circle.

Your bags are like Mary Poppins duffel-bag, where objects and stories live freely. They are born as hollow carriers of the mood of the day, they take the shape of one’s character or philosophy. Do you grow attached to them?

A woman unveils her personality in each purse she owns. It’s her own secret socket and God forbid someone tries to break in and snoop around. 

Your bags are like the portrait of Oscar Wilde whose painter couldn’t detach from them?

I must confess that at times it happens that I too don’t have that exact bag I need for an occasion. It’s like having them all at home, truth is I don’t have that many.

You say that ‘beauty will save the world’ because beauty is over-rated?

For each one of us beauty is different, for me beauty can be represented by vivid colors, for others simplicity can represent beauty, but for everybody good manners, being good to the others are beauty. That’s why I believe beauty will save the world.

When you design a collection or a bag, do you have a woman in mind?

She is a determined woman, positive, confident within her own skin and that brightens a room when she enters it. She’s is not fearful of dreaming, daring and leaving a mark behind. She is a woman that inspires me and transports me to create.  

Intractable means?

It’s the name of the unisex line dyed with an effect called mestizo. They are first deep dyed, dried and consequently overlayed with an ombre’ technique and finally waxed. They end up looking vintage but I chose to call it intractable .

What makes it different from Couture, the limited edition collection?

Couture is a collection reminiscent of the papier peint a line of one-of-a-kind clutches  hand-painted that can be easily be hung on the wall as a work of art.

Chic is …

Chic is distinction, taste, sophistication. Grace is chic.

 

ON HOW TO BE ITALIAN

What’s Italian style in one word, or two?

Creativity

There’s a general idea that Italians are always dressed up, even when we go to the gym, you have been living in different parts of the world, what really makes the difference in an Italian woman?

 Attention to detail.

What’s an absolute no in Italian style?

White socks and monochrome.

Finally, in the book I am giving advice on how to adopt the Italian style: do you think it can be dissected and learned?

Yes, elegance is not reserved to an élite nor to a special way of being.

PERSONAL & CONFIDENTIAL

You sit on a bench in the park and … wait for the swans that come to shore at the end of the day.

Is sexy in the heel or a pair of brogues will do, if played well? Sexy is poise, so even barefoot.

Morning coffee or detox juice?  Purifying water with lemon followed by coffee with soy milk to wake up completely.

You know that summer has begun when … I am in Stromboli.

When I grow up I want to be a soprano   

The book on your nightstand is “La gaieté” by Justine Lévy, I adore reading biographies.

 

 

chic, how to be Italian, traditions, the Italian way

Lido:the chic summer boutique where confidence and individuality meet

Dear June,

You are the most beloved month of the 12 and you know it. You are the one who makes everyone’s dream come true. You arrive and umbrellas and lifeguards are lined up at the beach, you make spaghetti with clams a must for lunch at the shack by the shore, with you there’s not one day we’d miss the apero at sunset.

That ideal of summer vacation is stuck in our heads and we'll recreate it so the kids will carry it on.

Summer is freedom, happiness, laissez faire, fun, carpe diem, always too short in time yet everlasting in sensations and memories until next time.

The waves hitting the shores, the sand in the toes, the days longer and that desire that upon coming back to town we’ll still keep that distinct smell of bonfires mixed with the fragrance of the saltiness in the skin.

We switch to a bohemian mind, no heels or tight fitting and constricting garments, flat sandals that make your feet look like bare, billowing and sheer dresses worn with nonchalance because what we really need to do is relax, no rules except the simple ones set by the sun: breakfast at sunrise and dinner after sunset.

In between bikini and caftan are always on, one chic handwoven straw bag to carry veggies and bread from the green market in the morning and a shawl for the breeze for the al fresco dinner at night.  

Now imagine if you could have all of the above brought into one boutique by someone who has made traveling around the globe her passion come true.

And now just indulge through these pictures (credit to Carl Timpone) because Lido in Greenport, NY is just all that.

Then, read how magical fairy Heidi Kelso made the boutique that Aladdin lamp bearer of all our dreams and an oasis of all-things summer.  

I rely solely on instinct [...] I have to love it or I don’t want to sell it
— Heidi K. - LIDO

FB - Lido seems to be your home away from home, where you bring in the flair, memories, colors of your globetrotting travels and make them coexist under a roof. Is that how the boutique was conceived?  

HK - That’s exactly how Lido was conceived.  I’ve always traveled for extended periods and I would scour every area I visited for new finds looking for rare, unknown or exceptional items to bring back home for myself.   Upon my return people started asking to buy what I was wearing, or ask me to bring them the same things back from my next trip so I thought it would be fun to create a 3-month pop-up store for all my great finds.  That was four years ago.

FB - We want to move in and perennially live in the exhilarating state of a summer vacation where objects, fashion, art, beauty and stories speak and live freely. How do you do it? 

HK -  I’m still trying to figure that out myself!  For buying I don’t have a background in retail so I rely solely on instinct.  My rule is simple – I have to love it or I don’t want to sell it. Almost all my travel is to beach locations around the world so I love curating a collection and creating products with a relaxed beach life in mind.  I shop and produce in four categories – resort wear, jewelry, accessories and home furnishings.

A LIDO state of mind is about a transitional wardrobe that can go from day to night
— Heidi K. - LIDO

FB - Let’s say an ideal wardrobe is made of 10 essentials, where should one start from with a Lido state-of-mind? 

HK - A Lido state of mind is about a transitional wardrobe that can go from day to night, and a lot of layering. When I travel space is limited for packing so I like simple, elegant pieces that can be worn with flats during the day and wedges or heels at night.  A great scarf is an essential piece in cashmere linen or cotton, and ironically this seems very Italian to me! They accessorize any outfit and they are practical. At the moment I am obsessed with the Greek sandals hand made in Mykonos that we are carrying this season.  They are incredibly chic and perfect for city, country or beach.  I also love long, flowing maxi dresses for summer and we tend to make those each season. 

FB - Do trends interfere with the rigueur of timeless?

HK -  Certain items become trendy are actually timeless even if they are having their moment.  I’m not a big fan of trends overall since I believe in individuality and don’t like seeing everyone in the same look.  I think it’s really important to dress for your personal taste and body type. I have so many items I’ve had for over 10 years and you would never know it.  That’s the beauty if timeless dressing.

Chic is confidence and individuality

FB - Chic is …

HK - Confidence and individuality.  It’s also a certain charisma but again that’s often a result of confidence.  It’s also about an overall look and how one puts oneself together.

FB - In selecting one-of-a-kind pieces do you have an ideal customer in mind or it’s just your personal taste that decides. 

HK - I always shop for myself, meaning if I like it I am confident in selling it.  I want to have a passion for what I’m selling and genuinely believe in the product.  I always stock one-of-a-kind special pieces and they are usually the first things to sell. 

FB - Can rigor and femininity coexist in a woman’s wardrobe?

HK - Absolutely.  I think it’s down to the person wearing the look, how they put it together and a certain attitude.

FB - Luxe and bohemian are not usually combined, but you make them blend perfectly

HK - Ah thank you.  I think over the last few years there’s been a shift in that perception.  ABC Carpet personifies luxe/bohemian beautifully as does Donna Karan’s Urban Zen.  Morocco is the ultimate destination of bohemian luxe.  Many of our products are simple, relaxed pieces but made from luxe fabrics and textiles.

ON HOW TO BE ITALIAN

FB - You told me “Italians do casual well”, which I love very much. Can you tell a little more about it?

HK - Italians personify chic.  There’s a simple elegance to causal that always looks polished and crisp, yet very relaxed and natural.  It’s difficult to explain because it’s not easily defined in writing.  I think of it as effortless yet sophisticated.

FB - What’s Italian style in one word, or two?

Timeless elegance

FB - There’s a general idea that Italians are always dressed up, even when we go to the gym, but you have a slightly different concept that actually seems more accurate.

HK - I think they dress with care and have a natural inherent sense of style.  They generally look neat and put together regardless of what they are wearing.  Many Italians do get very dressed up, but I gravitate toward the sophisticated yet laid back style as mentioned above.

FB - When summer begins, the resort towns like Forte dei Marmi go back to life, people reopen their family summer homes, plants flowers, store and restaurants reopen, the open air theater or cinema clean-up for business, the beach clubs set shop up again, and North Fork sounds like that. How Italian is that! [this is for me to remember, you don’t need to answer J]

HK - It’s exactly the same!  Right now I am out East and everything is re-opening – summer houses, farm stands, stores, restaurants, vineyards etc…Everyone getting their boats read and there’s a real excitement in the air because it’s the start of the season and summer Is right around the corner.  This is my favorite time out here.  It’s locals only right now before the summer swell.  

PERSONAL & CONFIDENTIAL

You sit on a bench in the park and … people watch or read the paper.

Is sexy in the heel or a pair of brogues will do, if played well?  It’s both. Sexy comes in all styles – it’s not what you wear but rather how you wear it.  

Heidi goes to the museum or loves street graffiti?  Both

You know that summer has begun when … The fisherman that show up in front of my house to get the first catch of the season.

When I grow up I want to be doing … exactly what I am right now but I would like to extend the brand to source for other brands in addition to my own and curate boutiques in my favorite small 5-star hotels around the world.  

 

Meet you at Lido sometimes this summer? Meanwhile, don't miss anything and follow them in your social media of preference

Twitter:  @LIDOWORLD

FB - /Lidoworld

Instagram - /Lidoworld

 

traditions, the Italian way, chic, how to be Italian, slow fashion, italian style

the bags 'Italian for Italy': where luxury and recycling speak italian in the present tense

Italian for Italy is first born as a lifestyle brand, tuned-in on a balance between simple elegance and that immense baggage of culture that belongs to us. 

Let's take the tour these bags took to be now 100% proudly Made In Italy. Whether being made in Tunisia or Spain, they were born Made by Italians around the world with no rules but talent, dedication, tradition, craftsmanship, quality and authenticity. No wonder they became the must in Italy, Ibiza and the Mediterranean: with a gipsy Italian bag you don't need more than your own character, your habits, your culture, your lifestyle. 

Considering that one of the pillars of the Italian way is not following the rules, set your taste free to run casually without being obnoxious about it, it's ok just to feel comfortable within your own skin and one bag with its own personality. 

It may not be a beginner's approach, but when you master it, it will be like removing the training wheels and balancing a bike in the park. You'll feel liberated, elated, happy and confident. Grown up league that, if you stick around, you'll be able to make it happen. 

No matter the latitude, the Italian style is recognized all over the world and speaks a language that blends with every culture. Italian for Italy has this common denominator called Italians. 

I have had the pleasure of exchanging ideas and conversing with the two brilliant minds behind these revolutionary bags. Read along to gather another tassel of the Italian style puzzle. 

 

Name Paco Polenghi & Alessandra Colombo

Occupation Creative director and  Designer, we are both founders of  ITALIAN FOR ITALY

I live in  between Milan and Ibiza

And I am from Milan

We all should make an effort to advocate for high-quality goods that start and end in Italy.
— Paco & Alessandra - Italian for Italy

ON THE ITALIAN WAY

FB - Does ‘Made in Italy’ still hold its crown?

Paco & Alessandra - As to craftsmanship and tradition absolutely yes, even though we should all make more efforts to advocate high-quality goods that start and end Italian against the false claims and production practices of the big industries and brands.

FB - What’s an absolute no in Italian style?

Paco & Alessandra - Low quality and mass market

as captured by The Sartorialist 

as captured by The Sartorialist 

FB - Do accessories define a look? If so, is there a percentage of accessories in a look that cuts it?

P&A - Yes they do, but there's no rules, it's the details that define a look: one or many it doesn't matter.

FB - Can a bag hold three adjectives like revolutionary, luxurious and recycled at the same time?

 P&A - If yes, it means it's an Italian for Italy bag!

FB - Is there someone that you deem worth representing the essence of Italian style?

P&A - Luchino Visconti

Luchino Visconti, il conte Luchino Visconti di Modrone 

Luchino Visconti, il conte Luchino Visconti di Modrone 

FB - I am compiling the first Dictionary of Italian Style and I am asking everyone for a one-word definition. What is that noun, adjective, mood, person or scent that says Italian to you? 

P&A - Mediterraneo

 

TRUE or FALSE

FB - Fashion and trends are two opposite pulling forces. 

P&A - False

FB - To have an Italian style one should wear Italian designer clothing in total looks?

P&A - False

FB - Denim: is it for dress-down-Fridays or meant to be dressed up with a smoking jacket?

P&A - We always love denim, but never with a smoking jacket!

 

PERSONAL & CONFIDENTIAL

FB - What’s the book on your nightstand?

Paco - My diary

Alessandra - “Myths and legends of India”

FB - Is there a scene of a movie that you always dreamed to be in?

Paco - When Totò sells the Trevi Fountain in “Tototruffa 62”

Alessandra - When Carmine (Marcello Mastroianni) serenades Adelina (Sophia Loren) from outside the prison in “Yesterday, today and tomorrow”

FB - You see a bowl of pasta: you feel the pleasure of eating it or you think of how many boot-camp sessions you will have to endure after?

P&A (in unison) We feel the pleasure of eating it for sure!

FB - What annoys you?

Paco - Politics

Alessandra - Gossip

FB - You are currently listening to (we don’t judge, we know it’s on repeat)

Paco - Sixto Rodriguez “Sugar Man”

Alessandra - George Harrison “My sweet Lord”