fashion

interview, styleandsubstance, style file

STYLE + SUBSTANCE // Valery Demure

Valery and I never met personally, but when you read the interview you'll realize why she stood out in my Instagram feed. There's no seeking for attention, she is a polyhedral woman who can show at the same time strong opinions and romantic gestures, she is an entrepreneur, a mother, a wife and a relentless supporter of creativity and artistic inclination. Exquisite and unique taste make her special. 

 

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style + substance = empowerment. Are you on board?

VD - Always, always although empowerment happened late to me

 

Your personal style in three words

VD - black, playful and bejeweled

 

A mother, a collector, a curious wanderer of all things beauty: how you do it all

VD - Still not sure! I have a great husband who takes care of all things at home and who follows me in all my adventures.

 

On shopping with a purpose 

VD - I never really shop for a purpose unless it is food shopping, I am always up to discover a great object, a beautiful texture, a mix of rich colors etc.  I am a wanderer.

 

Do you feel like sharing one secret?

VD - I can share a secret, for every thing, I like to go off the beaten track...shops, restaurants, places, friends etc. I love the unexpected.

Images below come from www.valerydemure.com

 

Your relationship with fashion: single, married, it’s complicated or …

VD - Can’t live with it, can’t live without it, a love and hate relationship

 

What’s the one thing a woman should do to feel powerful?

VD - To have the patience, the honesty and courage to truly know herself

 

When did you find your confidence?

VD - Very late in life, after years of soul searching and therapy, although I have always spoken my mind, and I have always been quite assured in my taste for all, music, arts, fashion, food, men etc.

 

How do we get rid of the princess/cute/pretty/pink stereotype?

VD - What stereotype ? cute ? pretty ? pink ? I have no idea what you are talking about… princess, …yes who does not want to be treated like a princess ?

 

You look at your closet holding your morning coffee ready to get dressed: personal uniform or outburst of creativity?

VD - Instinct only instinct...a gut feeling… no personal uniform … always a little fun detail…fun socks, cool handbag, one of a kind vintage sunglasses but never never over the top, not craving for attention. I tend to dislike attention seekers, I find them rather sad.

 

Which irritates you more and why: “Sustainable fashion is boring” or “Fashion is frivolous”

VD - Of course Fashion is frivolous however it is such an important part of any culture, and although I can find sustainable fashion clothes and accessories a little too plain, I like the philosophy behind sustainability very much and I think sustainable fashion is evolving fast and it will be become more and more exciting. I am a firm believer too that we must preserve and support, promote craftsmanship all around the world, to me Craftsmanship is an essential part of any culture. I am less interested in the idea of Fashion than the one encompassing true craftsmanship and forward thinking design.