Is luxury a concept that went bankrupt in the year 2000? You know when people in 999 thought the world was going to end and nobody would ever see 1000?
A luxe life can be made of cars, travel, possessions like real estate, jewelry, furs, cars, boats and airplanes, art and travels, it’s normally something tangible, visible, show-off-able. All of the glitz and glamour, the richesse that was expected of the Hollywood stars is now in the hands of celebrities and influencers.
For what I am concerned, luxury is a state of mind.
You don’t need to have a floor dedicated to your closet, to always look impeccable, as long as whatever you wear is chosen with the mind, the heart and a good dose of taste and style. “Buy less, choose well, make it last.” Vivienne Westwood said it back in 2014 in a statement interview about capitalism, consumerism and sustaining her war against fracking.
You don’t need to have a chef, why not just be your own chef? When the ingredients are impeccable (that’s where you don’t settle) no need to EXTRA anything: a simple bowl of fresh pasta, butter and Parmigiano is comfort for the senses, when’s time for artichokes or truffles add them.
Flying private is a luxury, however a peaceful sailing on a small boat, fish and eat your catch, and get lost in an inhabited island with no Wi-Fi is even more of a luxury.
Haute Couture is a 1%er reality, something that we can profusely dream on, however the alternative is not that fast fashion “I would like but I can’t” attitude. How about a talented dress maker? You’ll wear pieces inspired by the catwalks yet made to measure, you’ll choose your fabric, print and accessories and will go through a privileged experience that encompasses all the senses.
What's not luxury?
Luxury is not mass, is not cheap perfumes or knock-off bags, aspirational new-money, is not shining logoed belts, key-chains and shoes.